Riding on explosive demand, some real estate players are squeezing genuine home-seekers and making more than 100 per cent margins in operating profits, instead developers should sell their products on a cost-plus basis as buyers put in one third of their life long savings to own one house. Since consumers are in need, they should not be fleeced, which is happening in most of cases, and investors are making money. Making more than 100 per cent profit is almost a criminal offence.
One of the ways to stop this artificial rise in the prices is that developers should not sell these flats to investors who are in the business to make fast bucks. Since a home is a product that is core to every home-seeker, the profit margin should be a part of the corporate social responsibility (CSR).
The housing shortfall in
In Gurgaon and NCR, the prices were soaring high particularly residential because of short supply and concentration of the market by few major players. Nothing was available less than 4500/sq.ft. Also, the new projects were launched at 6000-7000/-sq.ft. As a result end-users were not able to access the available housing. Due to maximum people not able to afford, there came a slump and there were virtually no buyers. If the situation cannot be controlled even now and the prices further continue to escalate, there is a likelihood of market to crash for expensive and high-end apartments. Houses can easily be made available with international world-class amenities between Rs 2,500-3,500/- per sq.ft at which Raheja Developers have launched new projects like Vedaanta, Navodaya and Atharva. In case a builder adopts a rational pricing strategy, its projects will surely meet up with unprecedented success. The past six months in Gurgaon property market amply highlight this fact. All these projects are 80 per cent sold out in a matter of days, most of these who booked are actual users since our company does not give more than one apartment per family.
Courtesy:- HT dated:
Date: 16 June 2008, Monday
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